I. Executive Summary
Z-Wing is the world leader in aircraft manufacturing commercially and for the military. The business has held the number one position aviation manufacturing industry position for 10 years with annual revenues of $60 billion and a market cap of $35 million. The company currently occupies over 50 % of industry shares with three models of jets, 824, 878 and the best-selling aircraft in history the 888. Z-Wing’s main goal is to maintain the number one in the coming years; however their competition, Janssen, is closing in with 47 % of the market. Currently, Z-Wing’s is in comfortable position, in order to remain in that comfort zone they will need to need to come up with some new and innovative products that utilize new technology and is not currently on the market. They need to have this new product on the market within the next three to five years.
2. Situation Analysis
a. Market Summary
Currently there is much competition between Z-Wing and its main competitor, Janssen, for the past 10 years. Z-Wing has over 50 percent of the world's aviation industry, but Janssen is catching up fast the company recently captured 47 percent of the market. Presently the commercial aviation market is growing at a rate of 5 percent per year, globally.
b. SWOT Analysis
Many strengths, weaknesses, opportunities and threat are identified when venturing into a new project but if the outcomes outweigh the risks then it was a good investment in the plan. A SWOT Analysis was conducted to evaluate internally the strengths and weaknesses and externally the opportunities and threats. Table 1 represents the evaluation of these key areas by the Z-Wing marke ...