The outline
Yoplait
We choose a French product called Yoplait, which is yogurt with many kinds of fruits
This product has 23 different taste,(strawberry, cherry, pineapple, pear, apple,... .)and
Snakes Six are for diet; there is another kind of Yoplait called double cream the fat
ratio between 3%-4%. but in the ordinary the fat ratio between 2%, 3%and 0%
Fat. The last type is for saccharin people.
This product consists of yogurt, fruits.
It's related to most famous company in France, which called Sodema. Yoplait is a
Substitute product to the Swiss product Amy. This product sold in 53 countries all over
the World,(France, united states, Canada).
1. Product description and features.
* How did the idea of Yoplait starts?
*Did the company make marketing research before producing Yoplait? (if yes what was it?)
2. market analysis:
2-1.who is the target market?
2-2.what type of segmentation does the company use?
2-3. What is the description of the target market?
2-4. Is the product sold to the consumer market, business market, institutional, or government market?
2. Environment analysis-what part of environment factors can possibly affect our product?
? Macro environment:
Economic, cultural factors.
? Microenvironment:
Competitors, suppliers, and buyers.
3.positioning:
3-1.how does our product stand out from others and what advantage does our product
have over competitors?
3-2 .you may provide a table with a comparison between our product and its competitors?
4.marketing mix:
4-a.-l Product- how does the product design, packaging, (small, big).
4-a-2. How does quality affec ...