The Xerox Movement
IPC 560
Communication and Change
Joe D. Phearse
Instructor: Dr. Gayle Pohl
Central Michigan University, Schofield Barracks, Hi 96857
The Xerox Movement
Xerox from its inception has always been regarded as an organization that thrives on innovation and diversification. The introduction of the their xerographic office copier in 1959 is seen as one the main technological advancements in the 20th Century. Even as late as the 1990's Xerox has been boldly reinventing itself from a predominantly black and white, light lens copier company to a digital, color and document solutions company. Even the release of their third quarter results for 2001 in October, showed despite a 5% drop in revenue, the organization still looks forward to improving its overall strategy by revealing a new turnaround program "Our actions are centered on improved cash flow and profitability ? and at the same time strengthening our strategic core"- Mark Bernstein- Interim CEO "This plan provides Xerox with a strong financial foundation, to build on the unique strength inherent in our brand, market position, technology, people and leadership team" ? Anne Mulcahy-Chairman & Chief Operating Office.
Mission Statement
Xerox Mission Statement ? "Our strategic intent is to help people find better ways to do great work ? by constantly leading in a document technologies, products and services that improve our customers' work processes and business results. Xerox operates under the guidance of six core values:
1. We succeed though satisfied customers
2. We value and empower employees
3. We deliver quality ...