The Word Of Mouth BuzzBuzz 1
Running head: Word-of-mouth promotion's due to the Buzz
The Word-Of-Mouth Buzz
Joel Grier
Bus. 101 Sec. 01
December 5, 2005
Article Review 2
Buzz 2
'Buzz', if you're a company you will love to here that word. The Buzz is nothing
more then the promotion of a product by the word-of-mouth. However, this
word-of-mouth promotion has become a very strong force making products that were
unknown huge successes. If companies are able to reject the common myths that go
along with the buzz then they can use to huge power of the buzz to become
nothing other then a marketing legend (Dye, 2000).
The way in which the buzz gets started is by people sharing their experiences
with each other. When these experiences are favored by the other person the
result of it could be a huge success in whatever the experience was. Blockbuster
recently had success with some of their commercials dealing with Harry Potter,
Beanie Babies, and Pokemon to name a few, and it was all driven by customers
word-of-mouth promotion (Dye, 2000).
Many companies have no clue what to do when it comes to a marketing campaign
that will use the full power of word-of-mouth promotion. These companies could
be getting the full benefits of the buzz if they understood how it worked. For a
company to do this they need to look at the five myths that are associated with
the buzz to gain a better understanding of really what it is (Dye, 2000).
The first myth says that 'Only outrageous or edgy products are buzz-worthy'
(Dye, 2000). This is not true because '54% of the U.S. economy has been
influenced by the buzz' (Dye, 2000). Products that are viewed to be in that 54%
range are pharmaceut ...