"WHOLE FOODS, WHOLE PEPOPLE, WHOLE PLANET"
By: Malinda Flores
MGMT 450
Malinda Flores
Case Analysis #1 September 29, 2007
MGMT 450
"Whole Foods Market in 2006: Mission,
Core and Strategy"
John Mackey is the founder and CEO of Whole Food's Market, world's largest retail chain of natural and organic foods supermarket. Mr. Mackey has been referred to as the Bill Gates of organic food. Whole Food's stated mission is "to promote vitality and well-being for all individuals by offering the highest quality, least processed, most flavorful natural and naturally preserved foods available". The motto is "Whole Foods, Whole People, Whole Planet". Whole foods means the company strives to offer the highest quality, least processed, high variety, and most nutritious foods. Whole people means the company employs people who are pleasing and motivated to help the store become a valuable element of the community. Whole planet means the company supports sustainable agriculture and protecting the environment-therefore, as one example, they support organic farming. The disadvantage of this motto is the conditional attachment of high cost that comes with high quality. Whole Food's storyline revolves around empowerment, autonomy, teamwork, and high profitability.
When you enter into a Whole Foods supermarket you are met with an eager staff willing to answer questions, you will find information sheets within the store on their products, gleaming vegetables, fresh bread, and many more services that are not likely in a general supermarket. Whole Foods hopes to address the growing concern of the population ...