According to the foreign analysis, Bangladesh is the 10th biggest consumer market in the world regarding its huge population. Bangladesh is the most densely populated country in the world with a density of some 1000 persons per square kilometer. Job opportunity here is very scanty; Unemployment rate is approximately 40%. Population below poverty line is 36%. For any business, population is a vital issue. Because, it creates huge consumer market with large market segmentation. In this type of market there is always demand is more than supply. For this, quality some time considerable, products are made affordable, widely available, people are not so much brand oriented, and production cost is also very low regarding cheap labor.
For these reasons, I will follow the production concepts to increase the sales of my product that is a lower priced shaving blade for lower-middle class males of Bangladesh living in urban & village areas. Because, production concepts specifies that, consumers shows interest only for those products or services that are widely available in the market & are also very much affordable (which talks about mass production). In Bangladesh this concept is using widely. I have found that, consumers in our country are primarily interested in product availability and low prices. So, there is a big potential market for my “lower priced shaving blade”. Because, these type of consumer don’t prefer “Brand” or “Quality” in to their target products. They always prefer whether they can afford it or not.
Concerning our economic condition, this “lower priced shaving blade” will not only capture the “lower-middle class males” of Bangladesh living in urban & village areas, but also the middle-class little earning college/ unive ...