-WESTEL CASE STUDY- Tactical problem: Inability to go against the government`s decision to open the 1800Mhz for mobile communication with concession for a third player. Advantage of Vodafone is starting a business year earlier than WESTEL. In addition, WESTEL is not sure about what kind of strategy that Vodafone will use to penetrate into Hungarian market. -S.W.O.T ANALYSIS- -STRENGTHS- Strength: WESTEL has a local partner (Hungarian Post and Telecommunication Company). Strength: In 1990, WESTEL had generated a waiting list of 3000 customers, without any advertising. Many customers had never seen an actual phone. Strength: In 1992, the management decided to lower entry barriers and launched the affordability campaign. Teaming up with a leasing finance company, clients could lease equipment and pay the joining fee. Strength: In 1993, the geographic coverage became more complete, smaller equipment became available, and consumers started to utilize the service up to its full potential. Strength: GSM technology was a major departure from the previous system and the WESTEL had selected Ericsson to build its GSM system. Strength: WESTEL had a strong emphasis on quality and received the ISO 9001 certificate. Later it was dominated and selected for the Hungarian National Quality Prize, and the European Marshall Award. Strength: In a company survey a great part ...