Table of Contents
Basic Information 2
Chapter 1 ? Introduction 3
Chapter 2 ? Summary 3
Chapter 3 ? About Us 4
3.1. Vision 4
3.2. Mission 4
3.3. Values 4
3.4. Objectives 4
3.5. SWOTs 4
3.6. Strategies 5
3.7. Goals/Targets 6
Chapter 4 - Product/Service Descriptions 6
4.1. General Descriptions 6
4.2. Key Features 7
4.3. Main Benefits 7
4.4. Pricing Plans 7
4.5. Competitors' Offerings 8
4.6. Competitive Assessment 8
Chapter 5 - Profiles of Target Markets 8
5.1. General Background 8
5.2. Sizes, Segments & Trends 9
5.3. Review of Competition 9
5.4. Customers/Users 10
5.5. Review of Market Potential 10
Chapter 6 - Marketing Strategies, Sales Plans & Projections 11
6.1. Key Marketing Strategies 11
6.2. Marketing/ Promotion plan 12
6.3. Marketing/Sales Expense Projections 14
6.4. Sales Forecasts 14
Chapter 7 - Operational Plans 15
7.1. Locations & Facilities 15
7.2. Operating Methods/Procedures 15
7.3. Operating Cost Projections 16
Chapter 8 - Management & Administration 16
8.1. Management Structure 16
8.2. Key Management Profiles ...