Strengths Weaknesses Opportunities Threats
1 Largest cruise operator in the world and industry leader 1 Industry is affected by weather changes 1 Asian market is growing and so is the demand for a cruise and vacation experience. 1 Competitors are appealing to the same market with Royal Caribbean being the biggest threat
2 Successful marketing strategy with a focus on "fun ship" targets people of all ages and satisfies the needs of the consumer looking for a stress relief experience 2 Company's most significant assets are non liquid 2 Worldwide population growth with disposable income such as woofies is growing at a steady pace. 2 Higher fuel cost and projected increase in future cost is a constant threat to the company's operating expense
3 Company's wide variety of product line attracts cruisers of different segments by offering different types of packages 3 Significant number of employees come from unstable countries such as India 3 Technological advances such as internet and satellite communications are opening doors for safer and more fun cruises 3 Global security, terror and viral threats can affect the company instantly
4 Company has the financial power to expand its market worldwide 4 Company's image is tainted by public criticisms of its human reso ...