Questions for External (Opportunities and Threats)
Macro Environment
? Target market to low income
o Lower than average yearly household income of $59,000 vs. overall US average of $65,000.
? Wikinvest (n.d.). Wal-Mart (WMT). Retrieved July 28, 2008 from http://www.wikinvest.com/stock/Wal-Mart_Stores_(WMT)
? Cluster
o Legal risks
? Employee wages and benefits, discrimination, negatively impacting communities and small businesses
• Wikinvest (n.d.). Wal-Mart (WMT). Retrieved July 28, 2008 from http://www.wikinvest.com/stock/Wal-Mart_Stores_(WMT)
? Demographics of shoppers mostly American
? Trends and patterns
o International strategy – selling American culture not just the product
? presence in the United Kingdom, Mexico, Central and South America, China, and Japan.
? “More emphasis on international sales as international revenue as a percentage of total revenue has grown from approximately 20% in fiscal 2007 to over 24% in fiscal 2008”
? Acquisition strategy for international expansion
? Exploring entry to India
• Wikinvest (n.d.). Wal-Mart (WMT). Retrieved July 28, 2008 from http://www.wikinvest.com/stock/Wal-Mart_Stores_(WMT)
o Environmentally friendly
? “Plans to phase out PVC in baby bibs and other children’s products and a program to encourage suppliers to find substitutes for chemicals of concern”
• http://search.ebscohost.com.proxy.lib.csus.edu/login.aspx?direct=true&db=buh&am ...