FAREAST CONNECT, INC.
VNTel
MM522
Hai Nguyen
12/13/2007
Marketing plan for VNTel, telecommunication service, which will be a connector between businesses of two countries: the U.S and Vietnam
Executive Summary
After years of doing with businesses in Vietnam, Fareast Connect realized that communication is a big disadvantage to businesses of two countries. The cost of telecommunication and the lack of information have prevented companies from cooperating with oversea partners. To help the U.S and Vietnam promote their business, Fareast introduces VNTel service which plays a role in connecting businesses of both countries with oversea partners.
The core of VNTel is the use of VoIP technology in telecommunication. VNTel contracts with carriers of both sides and provides a guaranteed lowest rate of telecom to businesses and consumers. VNTel includes many other features such as caller ID, call-waiting and in-network calling….Besides, VNTel provides customers freedom in choosing carriers and foreign “toll free” numbers. Directory of Business is also a major feature of VNTel.
VNTel will focus on small to medium sized businesses of both countries. Especially, in the U.S, VNTel will market to Vietnamese American businesses in first years. The targets will also be Vietnamese people who have family or relative in the U.S or Vietnam.
Fareast will use agents and Vietnamese carriers to distribute VNTel service. Agents will help Fareast to introduce the service to the U.S market. Carriers such as VDC and FPT will play the role of distributors or master agents who provide the service to Vietnamese market.
VNTel will be marketed on TV, radio, magazines and website banner ads. We also use direct mailing ...