Marketing Plan
for
[pic]
By:
CAROLIEN NJOTO MEW2008559017
SIRAYA HONGSYOK
ABUSAR RAHMATI
Moo
Yodhanto Suryanegoro MEW2008559009
Marketing Management
Business School
UIBE
1. 0 Executive Summary
2.0 Situation Analysis
Vichy’s current sun care protection line, Capital Soleil, is positioned as advanced sun protection for women, men and children. The daily use of sun care protection products is proven to prevent sun damage and skin cancers. There is, however, still a serious lack of sun care protection products utilized by both the teenage and young adult market even in the most obvious situations such on the beach and extended outdoor exposure. Outdoor and beach activities continue to become a larger part of teenage and young adult’s lives and their skin is exposed to more dangerous UV rays.
L’Oréal wants to enter Beijing’s market with Vichy’s sun care protection line, Capital Soleil. The product line of Capital Soleil consists of many different types of sun care protection products such as creams, spray and gel. We offer different forms of the same product because we know that you cannot sell a standardized product to every customer. We want to customize our product in order to satisfy the needs of customers with different preferences. Vichy’s products are seen as superior to other products because Vichy has a strong brand image. Being a global cosmetic company, our theme would be to think globally and act locally. We are aware of the increasing competition from international as well as local players and plan to compete with our distinguished product line in this market.
2.1 Market Summary
China's cosmetics market is flourishing, yet, there is still huge potential for further growth as per capita annual ...