Pre-case Study On Vichy Sun Care Products
L’Oréal Brandstorm 2008
Group B7: Ben Alasuvanto 060330 & Mikko Andersson 064050
Contents
Introduction 2
The Sun Care Market 2
General Insight on Vichy 5
Market value analysis & Brand value matrix 5
Vichy 6
Nivea 7
Avéne 8
Conclusion 8
Commonly on sun care products 9
AGE GROUP: Under 25 Years of Age 14
AGE GROUP: Ages 26-35 16
AGE GROUP: Ages 36-50 18
AGE GROUP: Ages 51 and up 20
SWOT-analysis on Vichy sun care products 22
Strenghts 23
Weaknesses 23
Internal 23
External 23
What is a SWOT-analysis 24
Comments on the SWOT analysis on Vichy sun care 24
Strengths 24
Weaknesses 25
Opportunities 26
Threats 27
Customer Preferences and Customer Identification 28
Summary 29
Bibliography 30
Appendix……………………………………………………………………………….32
Introduction
When looking into a global market such as the market for sun care products, one will find a very diverse market of very distinct and different products offered throughout the commercial playground. The hazards of the different UV rays that the sun shines upon us are not just acknowledged by a certain group of people, but are a common worry for people of all ages and attitudes. ...