Inside
I. Identity of the Verizon Community
Company coming together
Snapshot of the company’s current standing
Target Markets
II. Images and Associations
Logos
Slogans and Trademarks
Advertising
III. Positioning of the Verizon Brands
IV. User Experiences
Negative
Positive
V. Emotional Rewards
VI. Financial Valuation
VII. Values
Consumer
Reputation
Relationship
Experiential
Symbolic
VIII. Brand Story
IX. Works Referred To
I. Identity of the Verizon Community
The Creation
The deregulation of AT&T in 1984 lead to a gaggle of smaller phone companies called “Baby Bells”. Bell Atlantic was one of these Bells. In the nineties Bell Atlantic acquired Nynex, and then in the year 2000 they acquired GTE which lead to the formation of Verizon.
This was one of the largest mergers in United States History. The merger became worth more than $52 billion at the time. Shares began trading under the name VZ on the New York Stock Exchange, and opened up at $55.00 per share.
While this merger was happening, a UK-based company by the name of Vodafone Airtouch Plc created a wireless business with assets from Bell Atlantic-Nynex Mobile and Vodafone’s brands of Airtouch Cellular, and Primeco Personal Communications. This joint venture spun into Verizon Wireless, which was at the time considered the U.S.’s largest network.
Current Structure of Verizon
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