Exploring marketing in travel and tourism assignment 1
In this assignment I am going to explain what marketing is. I will describe all the principles of marketing which are marketing mix, target marketing, market segmentation and marketing objectives. Then I will describe the principles of marketing and how these objectives are used by the National Maritime museum to meet there objectives.
The principles of marketing used by The National Maritime Museum to meets its marketing objectives are marketing mix, target marketing and market segmentations. These are all the marketing objectives the NMM has to work up to meet there objectives.
Marketing:
The National Maritime Museum uses marketing within there business to promote and sell service to customers. Marketing is about giving the customers what they want every business has to do some sort of marketing. Marketing evolves selling goods including product, price, promotion and place. The National Maritime Museum also want to get more people aware of what they have on offer at there museums.
Marketing mix:
Marketing mix is probably one of the most common words used in marketing. Marketing mix is a mixture of elements that an organisation will use to market a product. Marketing mix is made up of four elements also know as the 4ps which are called price, place, product and promotion.
Promotion:
Promotion, you can't just have a really good product at a low price you have to promote your product or you will make no profit so there for you have to communicate with the customers.
Product:
A product or service the company is going to put on the market to sell to their customers. There are two types of product tangible (physical) and Intangible (non-physical). ...