Exhaustive SWOT
Strengths
? Good business philosophy built on commitment to value and quality, by offering high-end audio and video components.
? Good business philosophy built on commitment to optimal customer service, encompassing a knowledgeable sales staff.
? Tweeter was the first and only company to launch an APP policy.
? Joining the PRO (Progressive Retailers Organization), Tweeter was able to obtain prices from manufacturers that were comparable with those obtained by its larger competitors.
? Growth in annual sales (from $35 million to $82 million) as well as expansion from 13 to 21 stores across New England and Rhode Island.
? More effective marketing mix (using TV and radio rather than print), conveying a message that Tweeter is competitive with their pricing.
? 100-page seasonal Buyer's Guide with Tweeter product descriptions.
? High quality facilities (sound proof audio room for example), not prominent among competition.
? Tweeter offers a high-end line of products, as well as a standard line of products.
? The acquisition of Bryn Mawr and the capitalization of brand recognition within the new markets Bryn Mawr is found in.
? Every day fair pricing strategy, as well as the adoption of other policies other than the "sale" to communicate a price competitiveness.
Weaknesses
? The overall cost of operating the APP policy doubled in 1995.
? Tweeter attracts a specialized market, which does not attract a substantial portion of the market.
? APP detracts fro ...