TURKCELL Strategic Analysis
B. STRATEGIC POSTURE
1. MISSION
To ensure the satisfaction of our subscribers, shareholders and employees by creating synergy with our partners while remaining a leading and trusted company.
2. OBJECTIVES
? To maintain leading position
? To achieve double digit growth in our subscriber base
? To sustain a balance between top and bottom line objectives
? Retention of valued subscribers
? To maintain technological leadership in Turkey by using cutting edge network infrastructure
? To be the Coca-Cola in GSM sector as awareness
? To meet the needs and expectations of our subscribers
On the regulatory front, the Telecommunications Authority recently provided an
indication that the granting of third generation (3G) licenses and topics such as
Mobile Number Portability (MNP), as well as the access of Mobile Virtual Network
Operators (MVNO) in our market, will be among their agenda items. Although there is
currently not enough clarity on the exact timing or the process by which the 3G
licenses will be awarded in Turkey, it is expected to take place sometime in 2006 as
per Telecommunications Authority's statements. Currently, details of the MNP
regulation are yet to be published by the Telecommunications Authority clarifying
issues such as the method of portability and the management of related
infrastructure. The details of the regulation and business model that may be applied
to MVNO's also remain unclear. Furthermore, a Draft Electronic Communication Law
is in progress and awaiting approval from the Parliament. In its cu ...