EXTERNAL FACTORS ANALYSIS SUMMARY
FOR VERMONT TEDDY BEAR COMPANY
EXTRERNAL FACTORS WEIGHT RATING WEIGHTED SCORE COMMENTS
OPPORTUNITIES
Bear Grams 2.0 5.0 1.0 Best Seller w/Instant Delivery
Distribution Methods .10 4.0 .40 Direct Market Strategy
Outsourcing Offshore .15 2.8 .42 To Cut Costs
Expansion to New Markets .05 1.5 .075 To develop over seas
Technological Advances .05 2.5 .125 Internet Distribution Method
THREATS
Disney-Patents/Logos/Trade-marks ..10 2.0 .20 Pooh-Grams
Competitors (flowers, gifts, collectibles) .15 2.0 .30 Variety offered by Competitors
Products & Services .10 2.0 .20 Costly & Expensive
Seasonal Market Demand of Product .10 3.0 .3 Sales high only on special occasions and holidays
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