The Transformation of BP
Chapter 5-4
| Eric | Summer | Helen | Lidya | Mandy |
Content
• Introducing BP
• Transforming BP
• BP Superior performance through Knowledge Sharing
• BP Building Cooperate Reputation Through facing the Public Responsibility
• Conclusion and Future Consideration
Introducing BP
BP at a Glance
BP is of one of the world's largest energy companies, providing its customers with fuel for transportation, energy for heat and light, retail services and petrochemicals products for everyday items
Turnover $285 billion (year 2000).
Number of employees 102,900(year 2000)
Exploration Active in 26 countries
Refineries 21
Transformation of BP
PROBLEM:
• The fall in oil prices after the Gulf War in 1987 with stock market collapse .
• Face the danger of public concern for the effect of energy consumption towards environment. (Global warming)
Immediate solution (ST):
Throughout a series of mergers and acquisitions with Amoco in 1998 and then with ARCO in 1999.
Face the risk of climate change, social responsibility by putting together the corporate and citizenship
Management strategy (LT)
BP and Knowledge Sharing
Building Platform for Superior Performance
Sharing Knowledge ...