The Seven Principles for Attracting More Clients
By Robert Middleton
Master these Seven Principles and you'll grow your business
If you are going to attract more clients to your professional service business you must market those services. But you can't market haphazardly and expect consistent results. You must market according to proven principles. This brief article outlines those principles and gives the owner of a professional service business the keys to growing their business with less struggle and effort.
1. Marketing is a Game
Not many business owners see marketing as a game. They see it as a struggle. But it's only a struggle because they are unaware of the rules of the game and how to win the game.
Let's look at a game most people are familiar with - baseball. In baseball there are four main activities - throwing the ball, catching the ball, hitting the ball and running. Pretty simple. If you took a person who was highly proficient at these four activities but didn't know the rules of baseball and had him join a baseball team, he would struggle for some time. Until he figured out the rules of the game, baseball would be mysterious and perplexing.
It's much the same with marketing. Most of us know the fundamental activities of marketing - networking, writing, speaking, sending emails, etc, but we rarely see it as a game with very specific rules that lead to attracting clients on a consistent basis.
The marketing activities we engage in seem random and subject more to luck than intention. If we could discover that hidden marketing rulebook that explained how to move a client along the bases with some degree of predictability, marketing would be less of a struggle and much more fun as we began to win the game with some regularity.
I ...