What is corporate social responsibility (CSR)?
According to the ¡®Wikipedia¡¯ , ¡°Corporate social responsibility (CSR) is a company s obligation to be accountable to all of its stakeholders in all its operations and activities with the aim of achieving sustainable development not only in the economical dimension but also in the social and environmental dimensions.¡±(en.wikipedia.org/wiki/Corporate_social_responsibility retrieved:10/09/07); another definition is that ¡°CSR is about how companies manage the business processes to produce an overall positive impact on society.¡± (mallenbaker, http://www.mallenbaker.net/csr/CSRfiles/definition.html. retrieved:10/09/07)
In another words, it is most likely to be described as the commitment of corporate contributes to the society in order to maximize the benefit to all the related stakeholders. The stakeholders include the owners, investors, employees, customers, government, suppliers, competitors and the community.
What is ethics?
¡°The rules or standards governing the conduct of a person or the members of a profession¡± is the definition of the ethic by the free dictionary (thefreedictionary, 2000) (http://www.thefreedictionary.com/ethic.retrieved:10/09/07)
Why to be CSR and behave ethically?
CSR is now more corporate looking for it because that found that they can not survive without the society support. Just like a single human can not survive without food and water. CSR is vital in corporate. For instance, a non-ethical company using poisoned water recourse to make the drinks, and they try to cover it up instead of use other recourse because it will cost them more money. Then, it has end up with some lawsuits and banded for sales. In order to be success in the busine ...