The Pursuit Of Service Marketing Excellence
The Pursuit of Service Marketing Excellence in the Indian Context
- A Snapshot
By
Srikant Kapoor
PGDM(Mktg.), HDSM(NIS), DHMCT
Faculty-Management
BCIHMCT, New Delhi
E-mail: [email protected]
Prof. R.K. Bhandari
PGDM(HR), BSc, CHE(USA)
Asst.Professor
BCIHMCT, New Delhi
Genesis
India today is uniquely poised to take a quantum leap globally thanks to the recent awakening in the services sector. India which has been an agrarian economy did well in the manufacturing sector after independence, but its emergence as a player of note in the global arena is mainly due to the services sector. Service economy is now considered the golden key to India's future.
Advantage to India
The technological advancements of the last century have been bestowed an unheard of premium on the human resource which came as a windfall for the Indian economy, especially for its service industry. India has a definite resource advantage to meet the growing global opportunities in the services sector. With the rise of new economy, outsourcing has flooded the employment channels. India's comparatively young population is well educated in diverse fields and that specific class of professionals is also well versed in the language which the world speaks i.e. English. Being a developing nation rearing to make a mark globally our services have the leverage of wage differential. This phenomenon makes Indian professionals much sought after in the world market. For domestic economy too, opening of the services sector is advantageous as it absorbs the teaming millions reducing the possibility of educated unemployed stuck with limited options in agriculture and manufacturing sectors of the economy.
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