The Path To Corporate Responsibility - Nike's Corporate Makeover

1.    Title – The Path to Corporate Responsibility

2.    Issue Identification –

The main issue presented in this case is that corporate social responsibility takes a lot of work, insightful leadership, a restructuring of a company’s operations, and sometimes a trigger from outside critics of your normal business practices to actually bring about an organization that is a leader in ethical business practices.

3.    Facts - What are the key facts/data to be considered here?

-    Businesses don’t change overnight
-    There are five stages to organizational learning:
o    Defensive, where the company shifts blame
o    Compliance, where the company will change their practices only to the bare minimum
o    Managerial, where the attitude begins to shift that the problem is long-term, and managerial changes are implemented to fit a long-term solution
o    Strategic, where the companies being to realign their business methods with the insight that it will give them a competitive advantage
o    And Civil, where companies take the initiative to raise awareness about societal concerns and issues to garner collective action from governments and other companies.

-    There are also four stages of issue maturity which demonstrate the severity of societal issues
o    Latent, where the issue is brought to attention only by activists and is not yet pertinent in the public eye
o    Emerging, where political and media attention begins to bring light to the issue
o    Consolidating, where business practices begin to conf ...
Word (s) : 749
Pages (s) : 3
View (s) : 593
Rank : 0
   
Report this paper
Please login to view the full paper