? Position New Beetle with one foot in the past and the other on the accelerator heading directly into the future
? Product description : Six brightly colored cars with heat-sensitive paint , characteristic curves , rounded shape, distinct fenders, single head and tail lamps, and a face that looked like it smiled
? They reminisced about how they had named and painted their “Bug” many years ago, and marveled at how the icon of the 1970s and “flower power” had been transformed into a car for the new millennium
? Reminisce : if you reminisce about something from your past, you write or talk about it, often with pleasure
? Marvel : if you marvel at something, you express your great surprise, wonder, or admiration
? From its heyday as the automotive icon of the 1960s counterculture, VW had seen sales in the U.S. decline precipitously from over half a million cars in 1970s to less than 50,000 cars by 1993 ? 1970s ~ 1993 : bad
? Heyday : the time when they are most powerful, successful, or popular
? Counterculture : set of values, ideas, and ways of behaving that are completely different from those of the rest of society
? However, with the support of a new advertising campaign targeted to a younger generation of drivers(1) and product introductions(2) such as the New Passat, VW of America had steadily rebounded with an annual sales growth of 29% over the 1993 to 1997 period ? 1993 ~ 1997 : good
? In 1998, VW had targeted sales of 200,000 units, a 45% increase over the 1997 sales of 137,885 cars ? VW expected the New Beatle to contribute to at leas ...