The Legal Industry: A Marketing Perspective
The state of marketing in the legal industry is growing by leaps and bounds. Just a few short years ago, lawyers depended solely on word of mouth and yellow page ads to publicize their business. Slowly over time, this has changed, and lawyers are now taking a more proactive approach to marketing their firms and shopping their services in the market place. The following research will show that law firms have learned from their previous mistakes, and are now growing because of the time and effort they put into developing successful marketing plans.
An article published in Law Practice Today, talks about marketing being a major focus for law firms. Mike Wells writes that, "?having a marketing plan alone is not going to bear fruit if you do not take common sense steps to make the plan work." This seems to be the common idea in much of the research that I came across. While many firms in today's market are hiring ad agencies to get their name better recognition, many are missing the intricate details that really allow marketing plans to succeed. "Service is the most important marketing activity," writes Wells. "Just because a client doesn't complain about bad service, do not confuse that with thinking you have delivered good service." Wells points out that communication is often key, and stresses the need to return calls and emails promptly, citing that clients don't know lawyers are unable to return their calls unless they are told so. Wells reminds his readers that, "A lot of your marketing efforts are likely making progress. It just takes time to see tangible evidence of that progress." Given the proper time, inc ...