The Knitting Factory - Barcelona
Introduction
This report sets out to define the product set and the corporate values for a new The
Knitting Factory subsidiary in Barcelona according to those of the Knitting Factory New York.
Furthermore, the industry is analyzed to figure out whether there is any potential
competitive advantage.
Findings
The Knitting Factory New York
The Knitting Factory was opened in 1987 by Michael Dorf and Bob Appel. Michael Dorf founded the location on Houston Street between the Bowery and Broadway. At first, the venue was an old, dilapidated kind of „mess“ with yellow painted plaster chipping off the walls and a rotted wood toilet. Step by step Dorf developed this location to a well-known pub which was supposed to be an art gallery with a performance space and also a café which offers interesting forms of food such as fondue with fresh fruit. The Knitting Factory primarily became a Showcase with experimental music.
During the dot-com era Dorf created KnitMedia to sell records including songs which were played in the Knitting Factory pub.
Furthermore the number of employees increased to over 100 working in a pub in New York or Hollywood or in the european office in Amsterdam.
The Knitting Factory offers quite a lot of services and Products. Firstly, they offer the possibility to view the stage online for $2. Furthermore, guests have the opportunity to book the rooms of the Knitting Factory. The music played in the club is experimental music which can‘t be related to a certain category of music, neither jazz nor rock. The Knitting Factory is not only a club, it‘s in fact an art gallery with a performance space and a café. Additionally the club has three record labels (Instinct Records, Shadow Records, Evolver). ...