The Boeing Corporation is one of the largest manufacturers in the world. Rivaled only by European giant Airbus in the aerospace industry, Boeing is a leader in research, design and manufacture of commercial jet airliners, for commercial, industrial and military customers. Despite enjoying immense success in its market and dominating an industry that solely recognizes engineering excellence, it is crucial for Boeing to ensure continued growth through consistent strategy formulation and execution to avoid falling behind in market share to close and coming rivals.
Boeing is based in Seattle, Washington and was founded as Pacific Aero Products in 1916. Boeing's product line includes commercial, business and military aircraft, space systems, electronic information systems and tactical weapon systems. Total 2003 sales were approximately $55 billion and Boeing delivered 281 commercial aircraft. Boeing uses its website to help deal with the economic and competitive airline industry. Boeing's internet site is extremely detailed and does a great job of outlining their business goals. There are links to Boeing's global customer support, spares and logistic support, maintenance and engineering services, fleet enhancements and modification services and flight operation support. The key is to allow current and potential customers easy access to technical, financial and informational support. This site offers virtual tours of all commercial aircraft ? including videos and photographs. Boeing also offers information on industry topics like airport noise regulations, jetliner safety reports and world cargo forecasts. This web site also links users to airline industry magazines such as Aero Magazine and Commercial Airline News. Boeing's internet site also provides links to its sub ...