The Evaluation of an In-house Publication
Table of Contents
Presentation of contributions
Title
Publication and business details
Contents list
Indexes
An evaluation of an in-house publication according to the guidelines it should fulfill. Companies and businesses distribute an in-house publication monthly or annually, containing the activities, achievements and goals of the company or business, which is dispersed into the public. Abases' in-house journal the Abacus for August 2005 has been selected for evaluation in this assignment.
"Every annual report normally contains the same kind of information, but reports differ from company to company as to their order or their headings. Most contain the following five elements: (1) a letter from the chairperson; (2) the auditor's report; (3) financial statements; (4) a longer section narrating pertinent facts about the past year's operation; (5) photos and charts" (Nowson, Turk & Kruckeberg 2004: 266). The Abacus contains a chairperson's letter, the section about the year's operations, photos and charts. Though the monthly report excludes the financial statements and the auditor's reports, the annual report includes these vital details of the recent financial situation.
"Its impact an all audiences should be weighed, but specifically its effect on priority publics should be determined." (Nowson, Turk & Kruckeberg 2004: 266) The Abacus includes all audiences and projects for these audiences namely the elderly, the disabled, adults and youths. "The heart beats even more strongly for Absa's employees with disabilities" (Abacus August;2005:37) "Absa has launched a campaign to recognize ...