BUS2001 Group Work
Innovation: Digicam
1.1 Introduction
2.1 The Pre Digicam market
2.2 The Sony Mavica Digital Camera
2.3 The Risks Associated
3.1 The Current Market
1.1 Throughout this report we will be analysing the impact of a particular innovation that we feel, as a group, has not only innovated its specific market, but modernized and impacted on the way in which we use advanced technology. Our chosen innovation is the digital camera, or DigiCam; a relatively recent advancement in the camera/photography industry. Throughout this report we will use our knowledge of competition to analyse the impact this innovation has had on the industry, explore the nature of competition prior to the innovation of this invention, and examine and critically analyse the effects this innovation has had on the camera/photography industry.
In an information society where technology seems to be driving our society forward, it is essential for multinational corporations to spend vast sums of their supernormal profits on research and development, with the glimmer of hope that they will stumble upon the next significant innovation in their chosen industry. Enabling them to keep pushing society forward and exploiting the consumers' need to keep up to date with this ever increasing technological culture, and to increase their profit margins!
2.1 The Pre-Digicam Market
When talking about the photography market it is inevitable to talk about the company which invented popular photography in 1888, Kodak. In the 1980's Kodak held about two thirds of colour film sales worldwide. It had managed to establish itself a ...