The Different Aspects of Pricing that Could Change the Way a Business Functions
Literature Review
Outline:
Summaries:
1. Summary of "Does Promotional Pricing Grow Future Business?".
2. Summary of "Dueling Pricing Strategies".
3. Summary of "Multiple-Choice Pricing".
4. Summary of "Medium Sized Companies Increase Market Share by Pricing Strategy".
5. Summary of "Managing Costs Using Common "Cents"".
Articles:
? Article: "Does Promotional Pricing Grow Future Business?".
? Article: "Dueling Pricing Strategies".
? Article: "Multiple-Choice Pricing".
? Article: "Medium Sized Companies Increase Market Share by Pricing Strategy".
? Article: "Managing Costs Using Common "Cents"".
Bibliography
Summary of "Does Promotional Pricing Grow Future Business?"
1. Objectives:
a. To understand the effects of promotional pricing on attracting new customers as well as their effects on existing customers
b. To understand both the negative and positive aspects of promotional pricing.
c. To have a clearer understanding of the mix of the overall outcome of promotional pricing.
2. Scope:
In this article, the author has first referred to case study of a U.S catalogue retailer that investigated the overall effects of discount promotion strategies on a business. That case study was published in the winter 2004 issue of marketing science. The author has also referred to an article titled "Long-run ...