The Body Shop International PLC
Case 2A
"In terms of the power and influence, you can forget the church, forget politics. There is no more powerful institution in society that business ? I believe it is now more important than ever before for business to assume a moral leadership. The business of business should not be about money, it should be about responsibility. It should be about public good not private greed." 1
-Dame Anita Roddik, Founder of the Body Shop in her book Business as Usual, in 2000.
" It is ironic that a company ( The Body Shop ) well known for its anti-animal testing, stance should sell out to one ( L'Oreal) that tests on animals and which has yet to show its commitments to any ethical issues at all." 2
-Ruth Rosselson, Ethical consumer magazines in March 2006. 3
"I do not believe that L'Oreal will compromise the ethics of the Body Shop. That is after all what they are paying for and they are too intelligent to mess without DNA??I want to make things happen to spread human values wider in business if I possibly can and this scale gives us the chance to do so." 4
-Anita Roddik, In May 2006
1 www.sonoma.edu. Visited on 06/25/2007
2 Body Shop's shares rice at its ethical rating plummets, "www.ethicalconsumer.org , visited on 06/26/2007
3 Ethical consumers is a magazine in the UK that is produced by the ethical consumer rese ...