Kool-Aid is the one of the brands of Kraft Foods Inc. It is the most popular beverage product in kids. Kool-Aid targets Parents, Kids, and even Athletes too. They have good competitive advantage in the kids market. The following are the five Strategic options that give us a clear picture of Kool-Aid Position and image in Market of beverage.
? Product Attributes: Kool-Aid has product that meets the requirements of parents as well as kids. They have good grip over the market due they have good product attributes that give them and competitive advantage over their competitors. The market Kool-Aid is in right now is more health conscious and taste conscious. This is because Parents in today's generation do not like their children to eat or drink unhealthy. All they want is to get something that is healthy and as well as fun for their kids. Kool-Aid has divided their product segments into three different main attributes. They are in the market from more than ten years now and in this time period they have managed to know about differentiate their customers needs. They found that there are three different types of customers in the market. One who are kids and like to make drinks by their self; Kool-Aid has looked over this need and introduced the powered beverage, and they also introduced some recipes online for the kids. This helps them in both way making kids as well as their parents happy. The only thing that might disturb their market here is the different mood of the customer, the customer who do not like to drink much sweeter products. Kool-Aid looked at this need too and introduced the product same to the traditional powered beverage one, but with no include sugar at all. This helps them becoming unique in the market of powered beverage for kids. M ...