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Table 1
Issue and Opportunity Identification
Issue    Opportunity    Reference to Specific
Course Concept
(Include citation)    Concept
Once a leader in the telecommunications industry, GC has become stagnant as the market has diversified and left them behind. Since those early days of Global Communications history many types of competitors have entered into the market. First long distance carriers and international carriers infiltrated the local market. The final setback came when cable companies such as Time Warner and Comcast entered into the market offering combined services including cable for television, broadband modems for internet access, and telephone.    GC has the opportunity to become a leader again by diversifying the market through globalization and diversifying their services through strategic partnerships.    GC has the opportunity to become a leader again by diversifying the market through globalization and diversifying their services through strategic partnerships.    Reflection
Within the past six months Global Communications has hired a new Chief Executive Officer and a new Executive Vice President of Small Business and Marketing Sales. This may be seen by remaining executives as an infiltration or invasion creating a lack of trust especially by management who may be specifically affected by the closure of the technical call center and concerned about their own future.    New upper management is key to bringing in new ideas and growing Global Communications in the future.    The level of interpersonal trust between people can either be a barrier or enabler    Communication barrier: trust
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