Telecommunication Infrastructure in Malaysia
Executive summary
The writer of this report is working as the Vice President of Competitive Intelligence (vPCI) on a multi-national and multi-business company. The CEO has asked the vPCI to investigate whether the company should enter the Malaysian market. The company’s product is telecommunication infrastructures.
The purpose of the report is to analyze and evaluate a major telecommunication infrastructure development in Kuala Lumpur, Malaysia, from January 2003 and for the following five years. Furthermore, the vPCI is supposed to prepare a briefing for the Board of Directors to indicate how a relevant competitive intelligence system might be established.
The 3G industry in Malaysia is on its move, the licenses to offer products and services in the 3G infrastructure will be awarded in July, 2002. The government’s will is that, no matter how many licenses, only one infrastructure system should be put up.
In the SEPT-analysis, I found that Malaysia is an attractive country to enter since its economy will continue to grow. Furthermore, the government is eager to achieve industrialized nation status, which increases the driving forces for new technology in Malaysia. In Porter’s five-forces-model I found that the telecommunication industry is not that attractive in Malaysia, due to few customers and high competition.
I think the only cost for trying to get the infrastructure contract is to set up a CI system and monitor customers, competitors and country issues as government statements and economical changes. Since the costs for setting up the CI system and the annual monitor costs are low compared to the potential, I think we should try to get the contract.
Concerning the ...