Key Problems and Issues
- Conflict between student and university (different agendas)
- Ethical issues / censorship / freedom of speech
- Barriers of communication
- Integration of media platforms
- Lack of / poor feedback in whole system
- Schools – should one school take more priority than the others?
- Unhappy private investors / stakeholders
- Competitors – what are student’s opinions?
- Effect of bad feedback for university’s reputation
- Categorise student issues
- Risks associated with a solution – e.g. current economic crisis
- Mitigate bad publicity
- Effect on government/employers
- Budgeting
- Open information sharing/visibility of actions
- Balancing time and effort with PR
- Monitoring current market conditions to adapt the marketing strategy
- How to use feedback to improve social media and PR
- Current economic crisis and the effect upon prospective students.
- Branding and reputation
- Advancing technology
Relevant purposeful activity systems
System to:
- rebuild an enhance reputation
- reduce bad publicity
- enhance local and global awareness
- become more competitive in the media
- increase brand awareness of City University
- raise funding
&nbs ...