Question 1. In analyzing your company or organization please identify and discuss in detail its strengths, weaknesses, opportunities and threats. A SWOT analysis. In your estimation how can the weaknesses and threats be overcome or improved? How can your company or organization take advantage of its strengths and its opportunities in Vietnam or the global marketplace? What are the major marketing goals established for your company or organization. Please be specific.
As a mobile phone manufacturer, Sony Ericsson’s strengths lie in the creation and innovation of fantastic products. Sony Ericsson also has strong experience in mobile phone technology. The company’s weaknesses are considered of low effective distribution channel and lacking of strong partners to collaborate with and move the products down to the retail sales channel. The opportunities are including of the company’s strategy of doing things differently in everything they do, the company can be fast to exploit market opportunities where competitors may move slowly or fail to act. Threats are mainly come from the competitors. SamSung and Nokia are attacking the low-end segment. Motorola is increasing focus on customer intimacy and meeting customer requirements.
In my estimation, in order to improve those weaknesses and threats, the company should, firstly, concentrate on maintaining and developing its distribution channel, work more closely with operators and run co-operative promotion programs, for instant, card and phone bundled promotion for new subscribers using operator’s network. Secondly, Sony Ericsson can improve customer services to compete against lower price competitors. They can develop more customer services program, intro ...