Abstract
A cultural assessment of the American Red Cross (ARC) is presented. Research was conducted via the World Wide Web, article review, site assessment, and interview of a key official within the organization. The ARC was found to have strong ethical values and a mission which incorporates resources across our great nation. The ARC takes pride in being "America's most trusted charity." The culture of the organization is strong while also being able to allow the organization to be adaptable and ready to mobilize when crisis occurs. The ARC takes a strong role in preventative measures and strives to be on the cutting edge of technological advances.
Cultural Assessment of The American Red Cross
The American Red Cross (ARC) has several statements prevalent to the organization. Several words used throughout their literature and promotional materials provide insight into the culture of the organization. The first statement prevalent on their web page, http://www.redcross.org, is "Together, we can save a life." The ARC is a diverse organization, serving humanity and helping by providing relief to victims of disaster both locally and globally. The ARC's Mission Statement is: The ARC, a humanitarian organization led by volunteers, guided by its Congressional Charter and the Fundamental Principles of the International Red Cross Movement, will provide relief to victims of disasters and help people prevent, prepare for, and respond to emergencies. These statements and descriptors suggest that the ARC has a strong organizational culture, and that its mission is something that the vast majority of its workers, volunteers and public at large can identify with.
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