Swot Analysis

Mr. Charles E. Merrill founded Merrill Lynch in 1914. Merrill Lynch was a company that was renamed after a company by the name of Burrill and Housman was founded in 1885. Merrill Lynch in the present time is one of the leading brokerage firms in the world. Merrill Lynch has offices all over the world, but only in the United States Merrill Lynch has about 15,000 brokers. The basic principal of Merrill Lynch is ¡§The interests of our customers must come first¡¨ which in many business is what drives a company to be leader in its field. Other thing that makes a company to be good on what they do is having there ¡Vin these case- financial consultants be involve in training and state of the art system and technical support. Merrill Lynch has all this and more. What does more mean? Merrill Lynch has all this: Client assets exceeding $1 trillion, spends 150 million dollars per year on research (one of the best research departments on the world), a 2003 third quarter net earning of $2.7 billion, 2002 finished up with net revenues of $28,253 million, employs approximately 65,000 employees worldwide, mean account of more than $600,000 with a median of $300,000. With all these shown there is no reason to say that Merrill Lynch is not the leader in planning financial and management advice either for individuals as well as for small businesses.
    Merrill Lynch is organized into four groups that might be one the reasons the company is leader. These groups are: Corporate and Institutional Group, the Asset Management Group, the US Private Client Group and the International Private Client group. The Corporate and Institutional Group is one of the second biggest with net revenues for Merrill Lynch. What the Corporate and Institutional Group those, is to give financial ...
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