SWOT Analysis of Virgin Group
1. STRENGTHS
? Strong brand name.
? Experienced in two different kinds of distribution
- Stationary trade
- Mail ordering
? Location.
- Geopolitical position is good for business.
? Co-existence in the region of 2 seaports and an international airport with direct possibility of export.
- Variety of exports possibilities.
? Large land resources.
- Existence of a powerful technical basis and building firms.
? Ecologically clean environment.
- > 100 km of virgin beach.
? Historical diligence.
- Initiative of local municipal authorities, arranged cultural-educational network and possibilities of development.
? Tradition in industry and an availability of labour force.
? Superior product performance vs. competitors.
? Right product, quality and reliability.
? Expanded IT Sector.
? Highly skilled workforce.
? High budget and enough money for business.
? Less integrated than other big groups like Daimler or Smiths Industries so higher flexibility.
2. WEAKNESSES
? Too loose supervision
? Sluggish communication
? Lack of a strategy for development of ports
? Bad transport communication with the port
- Bad organisatio ...