Strengths:
• Brand name recognition, because Bike has been around so long, the brand is recognized and respected both international and domestically.
• Brand loyalty, Nike has consistently produced quality products that appeal t its consumers both internationally and domestically.
• Nike carries a wide arrangement of product with a large amount of options for personal preference.
• Nike carries a wide arrangement of product with a large amount of options for personal preference.
• Strong international presence, in the event that U.S sales continue to slack off or the economy continues to worsen, they have their international investment that consistently turns a profit. They are the number one consistently turns a profit. They are the number one footwear manufacturer in nine international countries; with distribution center both international and domestically. The ad agency that they contract out to has opened three offices in three different countries in order to reach their target audience on a local level.
• Nike is costly trying to increases their international presence.
• Low manufacturing cost
• Nike have an on-line store where custom shoes may be purchased
• In such a competition environment Nike steps it up by investing a large portion of their into R&D, with the formation of the Nike sport research laboratory in 1980, and the introduction of the advance product engineering department; Nike is making sure that they stay in control of their market share. There two departments ensure that Nike has new shoe styles and are constantly developing new product.
Weakness:
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