VERIZON COMMUNICATIONS
Verizon Communications formed by the merger of two big and successful companies, Atlantic Corp. and GTE Corp., is the largest telecommunication company. The company serves large part of the market in United States. However the company faces certain strengths and weaknesses which affect the way company formulate its strategies.
Internal Analysis:
The IFE (Internal Factor Evaluation) matrix summarizes the major strengths and weaknesses of Verizon Communications.
KEY INTERNAL FACTORS WEIGHTS RANKING SCORE
Strengths
1. Employee satisfaction. .05 3 .15
2. Well positioned company. .15 3 .45
3. Increase in revenue and EPS. .10 3 .30
4. Offering fiber-optic lines. .20 4 .80
5. Largest directory publisher. .05 4 .20
Weaknesses
1. Not much emphasis on R&D. .05 3 .15
2. Not yet achieved its goal. .05 2 .10
3. Global coverage. .10 3 .30
4. Poor financial position. .20 4 .80
5. Technological competencies. .05 2 .10
TOTAL 1.00 3.35
Strength ...