CASE ANALYSIS- STRATEGIC MANAGEMENT
The purpose of Case study is to apply the concepts of strategic management to the facts related about a company's situation and performance and to make recommendations about its future course of action to enable it to compete with sustained advantage in its business environment. It is necessary therefore to develop an appropriate framework to do this. Depending upon the number of times a case is read and the care taken over it, the quality of analysis is likely to be detailed and focused. However it is possible to develop a reasonably good broad understanding that will permit an acceptable level of analysis and basic recommendations even after one reading provided the student knows what to look for and determine as relevant to the case study.
Generally detailed analysis of a case should include the following:
1) The history development and growth of the company over time
2) The vision of the company either explicitly stated or implied from the facts of the case.
3) The company's business definition i.e. what business the company is in and its unique position in the competitive space
4) Environmental analysis both internal and external
5) Business strategies
6) Growth and Diversification strategies
7) Functional strategies, structure and control systems
8) Financial analysis including Balance sheet and profit and loss statement analysis. Analysis should include capital structure debt/eqity, profitability and liquidity indicators
9) Recommendations
History and Development: Investigate the company's past strategy and structure ...