INTRODUCTION
Chuck E. Cheese is a great place for toddler birthday parties and for families to have fun and pizza together. Chuck E. Cheese's offers a variety of pizza, a salad bar, appetizers, desserts and a feature musical and comic entertainment by life-size, computer controlled robotic characters, family oriented games, rides, and arcade style activities. Through the school fundraising program, participating schools host weekday events after school between 3 - 9 p.m. at a Chuck E. Cheese's restaurant. Chuck E. Cheese also is a great fundraising company for schools and a great incentive for children to receive great grades. The company contributes 15 percent of all proceeds back to the school from sales generated by the event. As many students face their first report card of the year, some can expect more than a pat on the back for a job well done. CEC's Tokens for Grades incentive program continues to hand out Chuck E. Cheese tokens to deserving students. I plan to open a Chuck E. Cheese on Stevens Creek Blvd. next to the Shell gas station. There are strengths, weaknesses, opportunities, and threats when deciding on opening a business. I'm going to explain all of these situations when it comes to opening up a Chuck E. Cheese.
STRENGTHS
There is much strength to opening up a Chuck E. Cheese in this location. One of the biggest strengths is that there is an elementary school right around the corner. This will draw many children here for field trips, after school programs, or birthday parties. This elementary school also host many community sports programs and activities. So after these events families will also have the option of having a place to take the younger athletes some to have fun and play together in a safe environment. Another g ...