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Sustainability has become a major issue during the past years. Adams (2008) commented that population become increasingly concerned about the values of the organizations they choose to work for - and buy goods and services from. This forces manager to implement goals associated with sustainability to ensure employees are motivated also to keep customer satisfaction of their product/service. An example of these goals is the one made by Canon. Canon created what they call Canon Group Environmental Charter that is based on a corporate philosophy of “achieving corporate growth and development while contributing to the prosperity of the world and the happiness of humankind” (Canon 2007).
In it’s report the World Commission on Environment and Development defined sustainability as meeting the needs of the present without compromising the ability of future generations to meet their own needs (WCED, 1987). Inevitably, corporations around the world began to include the sustainability factor into their decision-making. It certainly then will affect the managers in that certain corporation. This essay will try to explain how managers react to sustainability and how it affects the four functions of managers. As well as giving an example of a corporation that have taken sustainability into consideration in a form of corporate responsibility.
As managers coordinate the work of his/her subordinates to achieve better efficiency and effectiveness, they perform certain functions in the corporation. Although they differ in a way in every corporation, the four functions of a manager are as follow; planning, organizing, leading, and controlling (Huszczo, 2004, p. 26). Managers that are performing the planning function set go ...