Mission Statement:
As the UK's largest multi-channel electrical retailer, our key accountabilities are in how we source, deliver and encourage responsible disposal of the goods we sell, how we empower our employees to deliver good service, and in how we help disadvantaged individuals and communities get the most from technology .
Have a look of this website: http://www.dsgiplc.com/layout.aspx?ID=318e9706-feb9-4a5d-add4-fd4cacbbecfe&CatID=fa24aa7b-1bbd-4625-9c48-6feb42d93990
Strengths:
1.
Specialists in electrical products
Our business is wholly focused on electrical retailing. We are more experienced and mature in this particular retailing area. We understand what our customers want therefore we are able to provide the best products and the advance information to meet their needs while keeping the cost of goods under control.
2.
(subtitle)
We offer different types of stores. Recently, we have re-branded the Dixons as Currys-Digital, which allows us to provide our customers more easy-to-access high street branches besides a number of traditional large out-of-town superstores.
3.
Quality and branding
We have market leading positions with great brands in a number of the most important markets across Europe. Besides, we also created our own brand- Matsui (advantages??- value for money products +cost saving, read Jobber pp927)
Weaknesses:
1.
Focused too much on prices instead of the quality of services……
Staff:
• Are they giving professional and helpful information instead of ‘pushing’ people to buy the products?
• Are they polite and patient – as it’s often associated with high involvement purchases- consumers tend to use plenty of time to make a ...