Content
1. Introduction
1.1 Problem statement
1.2 Background, Vision, Mission and Values
2. Internal analysis
2.1 SW analysis
2.2 Competencies
3. External analysis
3.1 OT analysis
3.2 Porter’s five-forces analysis
4. Recommendations
5. Implementation for the recommendations
6. International Strategy
7. Our choice of the first city to enter
8. Conclusion
9. References
Sun Life Financial
-Entering the Chinese market-
1. Introduction
1.1 Problem statement
In this paper we wish to analyze the internal and external environments of Sun Life Financial in order to make some suggestions for developing its business in the China insurance industry. The suggestions should end up in formulating a concrete international strategy for Sun Life Financial on the Chinese market. Our analysis will be based on different models and methods covered in the course of Strategic Management.
After the formulation of the international strategy we wish to make a suggestion on which Chinese city first to enter.
1.2 Background, Vision, Mission and Values of Sun Life Financial
Background:
Sun Life Financial is one of the biggest insurance companies in Canada which established in 1865. And by its’ internationalization process, it became one of the biggest insurance companies and asset management companies in the world. It provides a huge range of products and services which include saving, retirement, health insurances etc, served above billions individual investor and thousands of ...