Executive Summary
In this analysis of the Sun Microsystem Company I will give a situation analysis, which includes the growing economic trend in the market of the new computer technology. An analysis of the industry that states the current workstation market and its competitors, which states that the industry is an exclusive market with high entry barriers and has a constant competition with the personal computer industry. In the organizational section, a general financial analysis of the companies profitability, and the management philosophy of the current C.E.O. and the negative effects he’s caused. The marketing strategy will explain the companies target market, its market focus, the aspects of its advertising, and advertising cost, in comparison to sales revenues, and the companies overall industry philosophy.
From the situational analysis the problem found in the company will be stated. The primary problem noted are the companies overall marketing strategy, production, manufacturing, and distribution of the workstations. The effect of this problem includes unnecessary duplication and development costs, poor customer service and data processing activities, and overlaps in marketing and finance. The suggestion for this problem included a new management system, which includes the employment of a new C.E.O.
The secondary problem discussed was the inadequate software of the workstation in comparison to the personal computer presented by other companies. The effect of this problem included a reduction in sales, the low availability of usage for commercial companies, and the lack of software application compatibility. The solution presented states that it woul ...