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Emirates Airlines
TABLE OF CONTENTS
Executive Summary…………………………………………………………………. 2, 3
1. Introduction
1.1 History ……………………………………………………………………….. 4
1.2 Introduction…………………………………………………………………… 5, 6, 7
2. Vision & Mission
2.1 Vision Statement…………………………………………………………….. 8
2.2 Mission Statement…………………………………………………………… 9
3. PESTEL Analysis
3.1 Political…….………………..………………………….………………….......10
3.2 Environment…………………………………………..………………............11
3.3 Social…………………………………………………..…………..………......12
3.4 Technology…………………………………………………………………….13
3.5 Economic………………………………………………………………………14
3.6 Legal factor…………………………………………………………………….14
4. SWOT Analysis
4.1 Internal Audit………………..……………………………………………….. 15
4.1.1 Strengths & Weaknesses…………………………………………………… 15
4.2 External Audit………………………………………………………………… 16
4.2.1 Opportunities & Threats…………………………………………………….. 16
Table of SWOT Matrix………………………………………………………………17
5. TOWS Matrix………………………………………………………………………. 18, 19
6. Competitive Profile Matrix………………………………………………………….20, 21
7. Grand Strategy Matrix………………………………………………………………22
8. Boston Consulting Group (BCG) Matrix……………………………………….... 23, 24
9. Intensive Strategies, Integration and D ...