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1.0 Introduction
The principle of using this simulation software was to make decisions, make the most profit, and compete against other competitors within the motoring industry. In order to achieve this, several optional decisions were made every week.
HISTORY ON MOTORING INDUSTRY
Strategy can be defined as, “…the direction and scope of an organisation over the long-term, which achieves advantage in a changing environment, through its configuration of resources and competences, with the aim for fulfilling stakeholders expectations”.
(Johnson, G, 2006)
Strategy adapts to an organisation, vividly depending on their industry. Strategic decisions are made in an industry to help finalise their decision, if there is a need for a change to be adopted. The aim of strategic decisions was trying to have an advantage in the organisation and stay ahead of rivals.
2.0 Mission and Vision
The organisations mission is to become a dominant leader in a market, which is fiercely competitive. In order to stay ahead of competition, the business’s aim is to produce quality and affordable cars, for which consumers are willing to pay for. It is important for the company to look at the styling, safety and interior as they also need to be at a high standard.
“A mission statement is a statement of the overriding direction and purpose of an organisation”.
(Johnson, G, 2006)
The vision of the company was to become the most profitable industry and become the market leader. A vision statement can be defined as “A vision or strategic intent is a desired future state of the organisation”.
(Johnson, G, 2006)
3.0 External ...