Strategy

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HISTORY OF SONY ERRICSSON  The company started in October 2001 with the 50-50 collaboration of two major companies Sony corporation, the consumer electronic power house and telecommunication leader Telefonaktiebolaget LM Ericsson. Being headquartered in London and research and development based in Sweden the company has gone global in short span of time to more than 80 countries being the fifth largest company in the world for mobile handsets manufacturing, The company is owned equally by Ericsson and Sony and announced its first joint products in March 2002. As being one of the largest company in mobile manufacturing company expects to acquire the third position in the world for mobile manufacturing. Sony Ericsson Mobile Communications is a global provider of mobile multimedia devices, including feature-rich phones, accessories and PC cards. The products of Sony Ericsson combines powerful technology with innovative applications for mobile imaging, music, communications and entertainment. We can say that Sony Ericsson is an enticing brand that creates compelling business opportunities for mobile operators and desirable, fun products for end users.  Sony Ericsson products have universal appeal and are different in the key areas of imaging, music, design and applications. The company has launched products that make best use of the major mobile communications technologies, such as the 2G and 3G platforms, while enhancing its offerings to entry level markets. Sony Ericsson undertakes product research, design and development, manufacturing, marketing, sales, distribution and customer services. Global management is based in London, and R&D is in Sweden, UK, France, Netherlands, India, Japan, China and ...
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